How regional retailers and installers can use easyFloor Web to strengthen their Internet presence.

Studies show that 80% of end customers seek information over the Internet before personally contacting a provider. Furthermore, there is an 80% probability that end customers will seek out providers who have presented their products and services on the Internet in an inspiring and easily understandable way. And for those who have intensified their initial customer relationship on site, there is another 80% probability that said end customers will purchase from them.

Of course, this isn't news. What's surprising, however, is the speed with which the Internet changes the consumer's information and communication habits. At second glance, these surveys also show that companies without an inspiring Internet presence will be forgotten by the market in the long run. With easyFloor Web, ESIGN now offers an Internet application for interactive flooring presentations that is specially oriented toward the online requirements of regional retailers and flooring installers.

Inspiring flooring presentations in perfect residential environments

Nothing has a greater impact on an ambiance style and the associated sense of well-being than the right flooring product. However, there's such a diversity of combinations regarding material, color, pattern and processing that it cannot be represented on the Internet in the conventional manner. With easyFloor Web, retailers and installers can now provide interactive flooring presentations to their online visitors for the very first time.

Using a color scale, visitors can determine their favorite floor color before selecting the matching floors from the overall range of flooring products. The preferred room style can be chosen from theme-related photo galleries, which can be expanded and updated as needed. Via mouse click, visitors can install the floors in a room photo, thereby intuitively and thoroughly checking the spatial appearance of the selected flooring products. If needed, the room photo with the currently installed floor can also be printed out at their own PC.

Direct contact through specific inquiries

For advanced consultations, online visitors will then contact the provider directly via e-mail and send him their own contact information as well as the installation data and room photo for the selected floor. Thanks to easyFloor Web, flooring retailers and installers can get to know the preferences of their online visitors even before any initial customer contact.

easyFloor Web can be individually designed based on a variety of layout templates that can be color-adjusted and include space for company logos. Whether it's hardwood, laminate, elastic or textile floor coverings: Retailers and installers can compile their range of flooring products from more than 40 renowned flooring manufacturers and present it in easyFloor Web. The free selection of photo galleries and room photos allows the creation of individual Web applications with a large variety of different styles.

ESIGN offers the Internet application easyFloor Web as a hosting service in various service packages..