Web statistics module Trendanalyser for Web Floor Studio 2.0.

There's no question that the significance of online marketing is continuously on the rise. Thanks to the latest Web 2.0 technology and its various interactive possibilities, online visitors will have entirely new opportunities for product communication. At the same time, providers gather data on user behavior and draw marketing-relevant conclusions from the preferences of their online visitors.

With Trendanalyser, ESIGN has developed a statistics module for Web Floor Studio that providers can use to capture user behavior in detail over a longer period of time and to recognize market trends in a timely manner. Based on selected filters, Trendanalyser collects meaningful user information and presents the results in clear-cut format for additional evaluations.

All important user information at a single glance

Which flooring products are selected most frequently by users and with what room categories do they combine them? What type of decoration is favored for which residential areas? How has user behavior developed over a predefined time period? Trendanalyser captures and illustrates the selection and action sequences of online visitors and uses the data to determine multi-level rankings for collections, wood types, room categories, designs, etc.

Trend analyses can be performed over a predefined period as needed, e.g. by comparing designs such as country-style hardwood flooring (1 plank, 2 planks) and maritime-style flooring and displaying selection trends. Individually desired filters can also be integrated into Web Floor Studio. As an important analytical tool, Trendanalyser can support all Web Floor Studio providers in the design of their marketing strategies and the orientation of their product range.