| ter Hürne wins innovation award of the German printing industry | | Print | |
| Saturday, 07 November 2009 15:30 |
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Copyright: ter Hürne
The collection portfolio includes 75 decorative patterns which are represented from various perspectives, thereby presenting the different looks of the flooring products across an entire area in a customer-friendly manner. The natural and detailed representation of surface structures underscores the features of the individual flooring products and offers both retailers and installers a perfect visualization instrument for high-quality customer consultations. Success due to FloorMarket® The data basis for product, surface and ambiance photos was generated using the easyBo Photo Service Pro. Free selection of individual photo details and perspectives made it possible to ideally adjust the visual impact across the entire area for each floor. The combination of individually designable lit and shaded areas as well as surface properties such as width, depth and color created surface representations in the area and ambiance photos that are rich in detail and sensory in appearance. As part of its cross-media marketing concept, ter Hürne also uses the high-quality product visualizations in interactive product galleries on its website. The visual area impact of each flooring product can be viewed from two perspectives and the associated product information can be accessed via mouse click. Viewers who wish to see a favored flooring product in various room decorating styles can start ter Hürne's own Web Floor Studio version and directly install the floor in the desired room photos. |
