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Online shopping as an experience | Print |
Sunday, 08 January 2012 16:44

Webshop-ModuleShopping on the Internet is trendy and is no longer restricted to books, DVDs and sporting goods. Some of the products most in demand today are interior design products such as furniture and floor coverings. At the same time, customer expectations in terms of product representations and user friendliness are on the rise.

For intuitive product selection and for product presentations of floors, kitchen cabinets, countertops, wall panels and many other interior products, ESIGN facilitates the complete integration of Web Floor Studio and Web Interior Studio into online shops. The modules cover various types of product selection and provide a unique form of presentation for each type:

Viewer — See each product selected in the online shop in a room photo immediately

If customers limit their product selection e.g. via price limits, decorative options or materials, the products available for these criteria are displayed in the online shop. In the detailed view of the selected product, the viewer module will open a variety of product views in room photos. The customer can select different room photos, have the product displayed in other room situations and change product-related properties.

Product Finder -— Locate products intuitively and visually in the online shop

In the Product Finder, the customer - as in Web Floor Studio and Web Interior Studio - discovers the product range directly in a room photo. Without changing from one product page to another, customers click on the desired object in the room photo and select the products. This way, customers can install floors in the room photos and change the appearance of a cabinet. All changes are directly represented in the room photo and prices are adjusted in real time. In addition, customers can obtain detailed information about the product in question, determine the product quantity and finally place the product into the shopping cart.

ComfortVersion — Combine both approaches in product selection

The ComfortVersion combines both approaches of product selection and representation. Regardless of how a customer makes his product selection, he will receive a comprehensive product presentation and detailed information. If the alternative product and accessory modules are additionally activated, associated products or all available accessories are automatically displayed to the customer in a product-related manner.

The web shop modules are available for the Web Floor Studio and Web Interior Studio products.

 

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