Efficient marketing tool for retailers and end customers

Whether you're using it in an Internet browser, directly on CD or permanently installed on your PC - ESIGN has developed an integrated Internet and POS strategy for its Internet application Web Floor Studio 2.0 and created a new marketing tool for the POS use of Web Floor Studio 2.0 with the so-called Branded Player. Using this marketing tool, our customers will be able to present their range of flooring products with an identical layout and extent of functionalities both on the Internet and on site, at the point of sale. The new design templates of Web Floor Studio 2.0 can be implemented easily and individually and can be adjusted to the desired brand image by external advertising agencies without the need for further assistance.

Web Floor Studio 2.0 and corporate design

Thanks to the modular system, even the smallest details of the templates can be adjusted to corporate design and to the application at hand. Based on our Web Floor Studio 2.0 templates, customers will determine the appearance of the user interface, the arrangement of the interactive elements and the layout of the printable product sheet according to their own corporate design. As experience with the first customer applications has shown, the new template structure reduces the user interface adjustment by 50% as compared to the previous version.

Depending on the scope of applications and target group, the functional extent of Web Floor Studio 2.0 can be reduced or expanded. Customer-friendly presentation applications can be realized just as easily as complex ordering systems with volume calculations for contracting partners. The application is preconfigured for multilingual usage. Users select their preferred language by mouse click before continuing to navigate the application in their native tongue.

Branded Player for POS usage

The Branded Player is the offline version of Web Floor Studio 2.0 and the centerpiece of ESIGN's integrated Internet and POS strategy. It allows you to produce cost-effective advertising CDs for end customers, to equip kiosk systems with interactive flooring presentations or to provide marketing staff with a user-friendly sales tool for on-site presentations.

The Branded Player can be started offline, directly from the CD, or installed for permanent use on your PC. Users can access the languages, product catalogs and room photos that are available online in Web Floor Studio 2.0. ESIGN offers the Branded Player as a master license that entitles our customers to worldwide and unlimited distribution of the application.