Web Floor Studio 2.0 – Designing customer-oriented presentation and sales applications

One marketing tool for both Internet and point of sale: ESIGN has developed an integrated Internet and POS strategy for its Internet application Web Floor Studio 2.0 and created a new marketing tool for the POS use of Web Floor Studio 2.0 with the so-called Branded Player. Using this marketing tool, our customers will be able to present their range of flooring products with an identical layout and extent of functionalities both on the Internet and on site, at the point of sale.

Web Floor Studio 2.0 and corporate design

Thanks to the modular system, even the smallest details of the templates can be adjusted to corporate design and to the application at hand. Based on our Web Floor Studio 2.0 templates, customers will determine the appearance of the user interface, the arrangement of the interactive elements and the layout of the printable product sheet according to their own corporate design. As experience with the first customer applications has shown, the new template structure reduces the user interface adjustment by 50% as compared to the previous version.

Flexible usage of the modular system

Depending on the scope of applications and target group, the functional extent of Web Floor Studio 2.0 can be reduced or expanded. Customer-friendly presentation applications can be realized just as easily as complex ordering systems with volume calculations for contracting partners. The application is preconfigured for multilingual usage. Users select their preferred language by mouse click before continuing to navigate the application in their native tongue.

Branded Player for POS usage

The Branded Player is the offline version of Web Floor Studio 2.0 and the centerpiece of ESIGN's integrated Internet and POS strategy. It allows you to produce cost-effective advertising CDs for end customers, to equip kiosk systems with interactive flooring presentations or to provide marketing staff with a user-friendly sales tool for on-site presentations.

Benefits for your digital marketing

  • Variable orientation of the Web Floor Studio modules as a B2C and B2B application
  • Integrated Internet and POS strategy for multiple usage with one marketing tool
  • Individual design of the user interface
  • Modular structure for expansions as needed
  • Impressive presentation of your products in your own interior photos and in your customers' individual room photos
  • Sustainable increase of the number of visitors through the use of easyBo Photo Service
  • Seamless integration into your website and functional connection to your existing online services
  • Comprehensive analysis of user behavior
  • Quick updates of product data and images via the centralized product catalog
  • Cost-optimized generation of multilingual versions
 

FloorMarket: Information

Examples