Produce high-quality marketing materials for all marketing levels

Marketing materials on demand without photo shoots or installations: FloorMarket optimizes the production of new and print-ready detail, assortment and ambiance photos for professional use in print media and digital presentation systems. The only required templates are your product samples, which are digitized with the ESIGN scan system and stored as product photos in the centralized product catalog. In combination with your interior photos, this process generates new ambiance photos with lots of atmosphere for all marketing levels.

The creation of the high-quality product photos is part of the easyBo Photo Service Pro. ESIGN uses the high-end Cruse scan system which captures and digitizes the flooring products on a 1:1 scale, up to individual dimensions of 2.35 by 1.35 m. With its short recording distance of 10 to 15 cm, the Cruse scanner captures each spot of the surface structure at a constant recording angle and with constant lighting.

Your benefits:

• Flexible production of detail, assortment and ambiance photos for professional marketing use

• No more costly and time-consuming photography and installations

• Effective multiple usage of all interior and product photos for new product presentations

• Cost-efficient adjustment of the marketing materials to country-specific requirements

• Effective visualization tool for assessing the surface and room appearance of prototypes

• Automatic archiving of all interior and product photos for new representation combinations
• Consistent color management based on ICC workflow (ISO 12647) from photography to printing of the marketing materials