FloorMarket^® — Managing marketing activities from a centralized product catalog

Collection folders, leaflets, POS and Internet presentations: Each individual marketing activity requires its own presentation form that is customized for the customer group in question. As a result, high annual costs and a great amount of time are needed to match all marketing activities and to efficiently highlight the current product range for the different marketing levels.

Using the FloorMarket marketing management solution, you can combine all marketing-relevant product master data, interior and product photos in a centralized product catalog and manage both your classic and digital marketing activities from a centralized database. You can generate any combination of new detail, assortment and ambiance photos for print and multimedia productions without ever having to install a flooring product. In addition, you provide the multilingual POS and Internet applications of FloorMarket with current product catalogs.

Benefits for your marketing management:

Reducing production costs for high-quality marketing materials

Without photo shoots or installations, you optimize the production of new and print-ready detail, assortment and ambiance photos for professional use in print media and digital presentation systems.

Presenting the product range within your customers' room photos

Exclusive usage of the easyBo Photo Service allows you to develop effective product presentations at the POS and on the Internet for all of your customers' individual room photos.

Cost-optimized promotion for different markets and target groups

You can react quickly to dealer inquiries and provide individualized support to your partners in producing brochures and designing marketing campaigns. Multilingual POS and Internet applications speed up your international marketing activities and lower your costs for required localization projects.

Presenting  flooring products in 3D visualizations

You can swiftly present your products in the rendered 3D visualizations as early as during the planning phase of architects and interior designers.

Evaluating new flooring products